The client was ready to fulfill her lifelong dream of opening an ice cream shop. She had the recipes, the storefront; all she needed was an IDENTITY. After an initial brainstorming meeting, we started with some rough sketches in our trusty Moleskine.
Initial concepts were presented. The client wanted elements from 3 different concepts...
A final brand emerged!
...which was applied to signage, packaging, t-shirts, etc...
